I. Building Credibility
- Factors of credibility
- types of credibility
- enhancing your credibility
II. Using Evidence
- How evidence works: a case study
- Tips for using evidence
III. Reasoning
- Reasoning from specific instances
- reasoning from principle
- deductive reasoning
- establishing a premise for your persuasion
- causal reasoning
- analogical reasoning
- making a comparison between two similar cases and inferring what’s true for one case is also true for the other
- frequently used in a policy argument
- fallacies
IV. Appealing to Emotions
- What are emotional appeals
- Generating emotional appeal
- Ethics and Emotional Appeal
6 Public Speaking Tips To Hook Any Audience
V. Sample Speech with Commentary
- The Living-Wage Solution ( p. 352)